D&AD
Brand. Arjowiggins
Date. February - April 2017
TEAM. THEBLUEBALLOON: Athanasia Barakiti, Mohamed Nabha, Sneha Nemali, Soraya Petrosillo
Why treat paper and the digital world as two separate entities?
And on the other, we have Facebook which pushes itself for more digital discoveries. It is constantly merging the analogical solutions with its digital design capabilities to solve real-world problems.
Bridging Arjowiggins and Facebook, we give a 360-degree experience to our target audience and have them witness ideas coming to life.
STRRRIKE!!!
16-18
A-Level College students Intuitive
Interactive
Digital savvy
Social Media savvy
target audience
On one hand, we have the company, Arjowiggins, passionately thriving to be the facilitator for the finest creative inventions.
Create a campaign or initiative, service or product with paper at its core, to promote Facebook, Instagram or Sony Music.
ARJOWIGGINS-the brief
discovery
The competition brief will ask students to think about a prevalent social or environmental problem in their neighbourhood and derive a solution for it. However, the challenge for them will be to think of ways of how Facebook (either through simple plug-in feature/ inbuilt app within the platform) can solve the problem.
the project
Once registered to this competition, they will be sent an Arjowiggins logbook, and three selected Arjowiggins papers. They could use the logbook to record their ideation process and finally use the three papers to illustrate their solution.
They will be sent an envelope with an address to which they will have to send their final submission back.
The best of the lot will be shortlisted and invited for further workshop camps.
why this target audience?
The target audience aptly fits for the core essence of the competition and the values of both companies. They stand at the right decision-making phase of their life and this will give them an opportunity to put their potential to test.
THE PERFECT UNION
It does not only gain the credibility from the target audience but, by associating itself as the powerful link, it is creating value and puts its most loyal customers at the epitome of the pyramid. This competition could be the first of its kind. Each year, Facebook could accommodate the competition with different themes.
ARJOWIGGINS
The creative paper company, by being the humble facilitator stays true to the brand’s core belief- “Fine Paper For Fine Ideas”. This opportunity will fill the gap by raising demand for paper from our customers. Arjowiggins could further expand this theme beyond just the competition. It could incorporate the theme to it’s inspirational design workshops and invite students to take part in them.
STUDENTS
Apart from the internship and the award, the student would be equipped with practical exposure and the various interesting possibilities they could embark hereafter.
promotion
