RSA-BRANDING
Wearable Intelligence's brief
Date. February - April 2017
TEAM. THEBLUEBALLOON: Athanasia Barakiti, Mohamed Nabha, Sneha Nemali, Soraya Petrosillo
Think of a design solution using “advanced textiles” to improve the well-being
and quality of people’s life.
WEARABLE INTELLIGENCE-
the brief
target audience
- Danes people -
- Travel during Summer -
- Do not act about Sunburn -
WHAT IS THE PROBLEM?
Denmark has been identified as the skin cancer capital of the world.
Each day, a Dane dies from
SKIN CANCER
Travelling to sunny countries during Summer
Danes skin is more prone to UV radiations
Changing attitude towards sunburn can prevent till 80% of cases of skin cancer.
WHAT IS THE NEED?
Educate and remind a Dane of sun protection whenever necessary.
Going under the shade, wearing a sunhat or clothes that cover the skin and applying sunscreen can save their skin.
WHAT IS THE SOLUTION?
Our design solution keeps Danes safe from the Sun and hence, protecting them from Skin Cancer.
Our advanced textile based on the dose of UV radiation absorbed will alert Danes for shade, sunhat and sunscreen whenever needed.
TEXTILE
FABRIC
PHOTOCHROMIC DYE
REACTS TO UV DOSE
concept
Save someone's bacon
Verb - (idiomatic) To rescue, especially to save someone's life. - To prevent an undesirable occurrence
Our concept semiotically bridges
OUR ATTEMPT TO PREVENT PEOPLE FROM THE DANGERS OF SKIN CANCER
OUR
PRODUCT
LOGO & STRAPLINE
THE STRAPLINE JOURNEY
THE FINAL OUTCOME
WORK!!!
The print on these products is an infusion of the pigments of reversible photochromic dye incorporated with photo-latent acid phenol activators.
Once the colour changes, the wearer can simply go under the shade, apply/re-apply sunscreen or put on a sunhat.
The reversible characteristic of photochromic dye turns the colours back to its normal state when not exposed to the sun directly.
PRODUCTS
ITEMS
SUN CAPS
T-SHIRTS
BRACELETS
PRINTS
T-SHIRTS
BRACELETS
SUN HATS
As a response to the Danish Cancer Society’s campaign “Help A Dane”, our campaign uses a tone of voice which is direct, surreal and easy to understand. Following the mood of the original video, the script was written in a way that can be understood by people without using much of technical information. We show bacon as irony and a metaphor to skin. We wanted to capture the easy-going attitude of the locals of popular sunny countries to get the attention of our audience.
